Mouscron, Belgium
Cargill
Join the Chocolate Expedition!
What?
Cargill, one of the most important players in the chocolate sector, opened Europe’s largest R&D centre in Mouscron, called House of Chocolate. They wanted to create an unforgettable experience for their guests, and we worked on the ‘Chocolate Expedition’ concept. In this fantastic expedition, visitors were whisked off on a journey to the world of chocolate.
How?
A plane, a harbour, a boat, a jungle and a gigantic chocolate door were just some of the amazing pieces we designed for Cargill’s Chocolate Expedition.
The guests were welcomed by cabin crew on the plane and a captain on the ship, and a live band accompanied them through the jungle. They were then divided into small groups for personal, interactive tours of the site.
And as the icing on the cake, guests were treated to some unique creations from 3-star chef Tim Boury, and Brussels waffles from top pâtissier Roger van Damme.
Results?
This concept gave the guests a unique experience. Thanks to a well-filled programme, 200 visitors were smoothly immersed in a Chocolate Expedition over the course of 3 days.
