What?

To promote the Buzzy Pazz, and the environment-friendly advantages of public transport, Act!Events developed a booth for De Lijn at the Pukkelpop festival.

How?

By cycling as fast as possible, cyclists were able to crank up the DJ’s volume and find out how much effort it takes to generate energy. Anyone entering the competition was able to win a truck-cap or even a meet & greet with one of the headliners! And 4 ecological rickshaws ferried festival-goers all over the site to different stages and marquees.

Results?

Our booth was fully booked the entire festival, resulting in huge brand visibility for our client.