Belgium
MediaMarkt
Brand Days
What?
Media Markt invited its 150 European marketeers to a new ‘Brand Days concept‘ (3 days).
How?
Day one: we opened the first MediaMarkt European Experience Store in Europe. An exclusive night visit to experience a new way of shopping.
Day 2: a full day of inspiring presentations, designed by Act!Events. Dinner and party in the centre of Antwerp.
Day 3: a unique visit to Antwerp with a mixture of culture, entertainment and food.
Resultats?
The new shopping experience was highly appreciated and introduced in all European countries.