What?
Lightlab was a completely new interpretation of an old-fashioned trade fair where various lighting products are showcased. Clients (technical profiles as well as interior designers) were invited to experience the different innovations in the lighting sector.
How?
During this 2-day event, we created a unique experience that transformed what people expect of a trade fair or product show. In the iconic ‘Amerikaans Theater’, we challenged the stars of the past and used the old green rooms, make-up spaces, recording studios, etc. to transform them into famous movie sets. Every product was a star in these well-known surroundings and drew people’s attention.
Results?
Gold at the Benelux Event Awards 2018! Quote of the jury: “Act Events gave new meaning to the organisation of trade fairs.” End quote. Need we say more?
