Lightlab was a completely new interpretation of an old-fashioned trade fair where various lighting products are showcased. Clients (technical profiles as well as interior designers) were invited to experience the different innovations in the lighting sector.
During this 2-day event, we created a unique experience that transformed what people expect of a trade fair or product show. In the iconic ‘Amerikaans Theater’, we challenged the stars of the past and used the old green rooms, make-up spaces, recording studios, etc. to transform them into famous movie sets. Every product was a star in these well-known surroundings and drew people’s attention.
Gold at the Benelux Event Awards 2018! Quote of the jury: “Act Events gave new meaning to the organisation of trade fairs.” End quote. Need we say more?