Annual convention for the managers of Samsonite Europe.
Over 400 senior managers come together from all over Europe at the annual Samsonite Convention. The goal of this 3-day event is to discuss, discover, showcase and enjoy the various brands, innovations and goals.
Catwalk shows, interactive presentations, custom pop-up stores, etc. were all part of our strategy to bring the content exchange to a higher level, while not forgetting the ‘togetherness’ element of this convention. Dinners, various activities, a huge party, etc. give guests a rare chance to connect and spend time together.
Over the last 10 years, Act Events has pushed itself to the limit in every edition to make the convention bigger and bolder. With an ever-growing concept, the number of guests has increased as well, as the European Convention has become a not-to-be-missed annual event.