Ghent, Belgium
UZ Gent
A journey spanning 50 years of care
What?
To celebrate UZ Gent’s 50th anniversary, Act Events organised a free public event.
How?
Visitors were able to take a walk through 50 years of UZ Gent and world history on the campus. Everyone born in the hospital was given a special treat. We ended the day with performances by artists who had a special bond with the hospital.
Results?
Besides the organisation of the entire event, Act Events also launched an extensive communication campaign with De Gentenaar, Het Nieuwsblad, AVS, ClearChannel, Vtax and many more media partners. Over 9,600 visitors had a great time!
